Your value is probably already there.
My job is to work out why it isn’t coming through, then use design to make it obvious.
Brand identity, decks and visual communication for ambitious companies.
MAKING
VALUE
OBVIOUS
Some of the companies I’ve helped
WHERE THIS SHOWS UP
One underlying job. Different design responses.
The same problem can show up in different places, so I don’t force every project into the same kind of solution.
Brand ID
When the business has moved on but the brand hasn’t.
Make the company easier to recognise, trust and choose.
Decks
When the value is there but the argument isn’t landing.
Make the story easier to understand, believe and back.
Visual comms
When an idea is complex, abstract or hard to explain.
Make it easier to understand, remember and use.
Websites, diagrams, reports, illustration, animation, handbooks, campaigns and other useful things.
SELECTED WORK
Selected work
Triver
Build trust
How do you look serious enough for finance without becoming another fintech?
Otera
Stand apart
How do you build an AI brand that doesn’t look like an AI brand?
Simwood
Evolve
How do you modernise a brand without erasing what people already love about it?
Seen
Clarify
How do you turn deep subject knowledge into a story an investor can follow?
YOUR LENS / CALL ME WHEN
Useful when...
The business is better than it currently looks from the outside.
I start with what the business needs to achieve, not the deliverable it thinks it needs.
Companies grow, reposition and outgrow the way they present themselves. Sometimes the identity no longer fits. Sometimes the argument is buried. Sometimes a complicated idea simply needs a better way of being shown.
And sometimes the thing you’ve been asked to make isn’t actually the thing that needs fixing.
HOW YOU WORK
Senior. Direct. Practical.
The aim is simple: useful decisions, strong design and something your team can actually use.
You work directly with me throughout.
I ask questions early, challenge things when useful and keep the process light enough to move quickly. I’m comfortable working with founders, leadership teams, strategists, developers and other specialists, bringing in additional expertise when the work needs it.
WAYS TO WORK
Ways to work
Brand identity
Typically £10k-£20k
From focused identity work through to broader systems and rollout.
Decks
Typically £3k-£6k
From focused redesigns through to deeper story, hierarchy and visual-system work.
Visual comm
Bespoke fees
Websites, reports, diagrams, campaigns, animation, handbooks and other focused design problems.
Brand Diagnostic
£750
A focused review and deep-dive before you commit to a rebrand, refresh or something bigger.
You leave with a practical Superbrief: what needs to change, what design needs to do, and what should happen next.
These are guide prices, not fixed packages. Scope depends on the problem, complexity, deadline and what already exists.
ABOUT ME
Nic Hinton
25+ years turning ideas into things people can understand and use.
I’m an independent designer working primarily with startups, scaleups and funds across brand identity, decks and visual communication.
Clients tend to bring me in when the value is there but something about the way it is being presented isn’t doing it justice.
25+ years experience
40+ deck and presentation projects
£600m+ raised across companies and funds I’ve supported
CTA
Tell me what’s changed.
nic@karoshikula.com
07806 562777
Send me the current brand, deck, website or materials, what feels underpowered, and where the business needs to get to.
If the project is already clear, we can talk about it.
If the question is what your brand actually needs, we can start with a Brand Diagnostic.
Got something cool brewing? Let’s talk.
Let’s have a short call so everyone to feel out the vibe.
You tell me about you, I tell you about me. No commitments, just possibilities.