Senior
Direct
Practical
I’m Nic Hinton, an independent designer with more than 25 years’ experience turning ideas, businesses and complicated information into things people can understand and use.
Brand identity is my core discipline, but over the years that same skill has taken me into investor decks, websites, campaigns, reports, illustration, animation and all kinds of visual communication.
The common thread is judgement: working out what matters, what is getting in the way, what needs to become clearer, and what design can actually do about it.
How I work
You work directly with me throughout.
I ask questions early, challenge things when useful and keep the process light enough to move quickly. I’m comfortable working directly with founders and leadership teams, or alongside strategists, developers and other specialists.
I don’t believe every project needs a grand process or complete reinvention. Sometimes the useful thing is a new identity. Sometimes it is a better argument, a clearer system, or simply knowing what not to change.
I’ve been doing this since 2000 and working independently since 2006, across startups, scaleups, venture funds and established organisations in technology, finance, healthcare, telecoms and culture.
The aim is always the same: useful decisions, strong design and something your team can actually use.
Got something interesting brewing?
Let’s talk.
We’ll have a short call, you tell me what’s going on, and we’ll see if there’s something useful I can do.
No commitment, just a conversation.