How do you make a venture brand feel technical without becoming cold?
FOV Ventures
Challenge
FOV operates in a category that can feel polished, technical and transactional. The substance was there, but the brand needed to better reflect how the team actually works: ambitious and intellectually serious, but also open, curious and distinctly human.
Response
I built an identity that balances confidence with warmth, using expressive colour, imagery, illustration and a flexible visual system to give the fund more personality without losing credibility. The result feels recognisably FOV: serious about investing, but much less like everyone else in venture.