How do you build an AI brand that doesn’t look like an AI brand?
Otera
Challenge
Otera needed to stand out in a market full of the same AI claims, colours and visual clichés. The bigger risk was trying too hard and making automation feel alienating, gimmicky or more human than it really is.
Response
I made the agents themselves the visual idea, using simple non-human characters that feel useful and recognisable without pretending to be people. Around them I built a deliberately restrained identity, giving Otera enough personality to be memorable without making the brand harder to trust or use.